Seventh Generation, the nation’s leading brand of non-toxic and environmentally friendly household and personal care products, is challenging Americans to change the way they do their laundry.

Seventh Generation is asking consumers to take a seven-day challenge where they wash their clothes in cold water with Seventh Generation liquid laundry detergent and line dry them on a clothesline or drying rack. According to Seventh Generation’s survey, currently one third (27%) of people never line dry and only 22% currently wash all of their clothes in cold water.

For information on the Laundry Revolution click here

To find out more about Seventh Generation and their products and ethos click here